The highest and best use of your brand occurs when you unselfishly decide to give it to your customers and prospects. After all, your success will likely depend on your ability to build love for your brand by others. It is always all about perspective. Giving your brand to your customers in humble recognition of customer intelligence will earn awareness, respect and love.
Building a strong brand is about romance. First the marketer must fall in love, and then the communicators, and finally, consumers develop the affinities, loyalties and habit patterns that predict market success.
This isn’t a black box, and nor is it black magic. The process of building a brand is, however, detailed and important. It is common sense and common speak. Developing a successful brand strategy requires goals and a plan. This is what sets Briscoe Hall apart.
It is, the bullseye without the bull.